No products in the cart!
Please make your choice.View all catalog
In the day and age of digital media, digital content has taken a huge leap over the few years. WordPress is one such platform that lets you maintain a digital presence with your creative content. Although, content is important, something we can’t deny is the theme of your WordPress domain. With multiple free themes and premium theme options, we are usually confused what to pick.
Often developers offer free WordPress themes that seem to be a preferable option. On the contrary a premium theme will give you many more advantages than a free theme can provide. Therefore we have listed here the pros and cons of free and premium themes. These may improve your knowledge about free and premium themes and help you to decide which one will be to your benefit for your next project.
Free themes are easy to use in a way that just downloads the theme and you can start working on it. They don’t have a lot of premium features & widgets like premium themes which may confuse you. These free themes are compatible with most WordPress plugins to your benefit. If your website doesn’t need to use a lot of plugins then this can make a speedy WordPress website which will help you to improve SEO. Free themes support many plugins and configuration settings, if the plugin does not work with the theme you choose, you can find another one and you can report the issue if you would like to help others who find the same problem.
The best part of a free wordpress theme is that it is free of cost. In case your downloaded theme does not support the required plugin you can simply choose another theme without incurring any loss. On the contrary if the same happens with the premium theme you may lose your money as some developers do not pay back for the purchases. Additionally, the premium themes are not so cheap so think twice while buying it. These themes are very suitable for new website owners.
These themes are listed in the official wordpress.org theme directory. They are tested for standard compliant code, quality HTML and CSS, security, privacy, etc. Even if you don’t get the high priority support like in premium themes, here atleast your queries are answered in the forums if it is a popular theme and developers also provide support for standard WordPress features.
People generally think all free things are of low quality. Actually here it is contrary, Free WordPress is held to a higher quality standard. All themes in the official WordPress theme directory go through a strict review process. There are very talented people in the theme review team who examine and test these themes before they are included in the directory. So it takes talented developers to build quality WordPress themes that get approved in the official directory. Now, you may raise this question that why do they give such themes free?! The theme review process sharpens their skills with the help of this as they audit their code and suggest improvements.
Free themes are designed comparatively in a fairly plain and minimalist style, these free themes usually lack the “all in one” package offered by many premium themes. This can be a real advantage, since less frills will mean better speed. Your theme is going to play a great role in how quickly your site loads, so the lighter the better.
Increases The Popularity For a Blogger, Theme Developer And Buyer
A blogger for increasing website traffic can give some exciting freebies to its users, so they will come back to your website to find some more. This will thus increase your conversion rate. Additionally if you add your themes in the official directory of wordpress.org then more visitors will come to your website right from the directory page. For a theme developer it will only add popularity as publishing your free themes on official directory of wordpress.org will allow you to get feedback, increase your recognition as a free developer, help to build your portfolio etc. A buyer will benefit from a free theme mainly because it is free.
Developers who provide free WP templates do not provide any query support, whatsoever. They are not obliged to reply to any bug report, which is bound to happen in a free theme download. The company neither helps you through the installing process nor does it update your theme as they change their own coding, which leads your site to risk. The developers give out free themes and later for updates ask you to upgrade to a premium or pro version which is again not free. Hence, if you are going to pay for it eventually, why not buy it in the beginning itself.
Less Functions, More Concerns!
A free WordPress theme however, does not provide any in-built features or functions. Where in a premium WordPress theme you are provided with multiple choice for Premium slider plugins, contact forms, ticket support plugins, etc. integrated into the theme, the free WordPress theme often does not even provide creating buttons, using short codes, or create landing pages, etc. henceforth, all these features are again provided in their updated version which are eventually not free.
Most of the popular free WordPress templates claim to be exclusive and unique, but if it is free and is easily available, I doubt it has anything exclusive. A very major disadvantage of a free WordPress theme is its monotonous patterns that could be used by multiple users. Each individual wants to have theme that defines them and their work, but because of the not so unique designs and templates, your site is one of the many and is not able to stand out.
We are all aware of the fact that free sites often carry bug files and corrupts the system in multiple ways. Another disadvantage of getting a free WordPress theme is there are multiple links that appear on your site, which affects the search engine optimisation that eventually affects your rankings, and because there is no obligation, these developers do not provide any kind of guaranty or warranties that you can redeem if such issues arise.
It may seem that, free WP templates are a shortcut and saves your money, but one does not realize the price you might have to pay later. Due to all the above mentioned issues and hassles you might have to change your theme quite often. One might think that change would be nice but you are wrong. Just as the brand has its logo that isn’t changed sometimes even for decades, to maintain its identity that is stuck in the consumer’s brain. Similarly, for a blogger its theme builds its identity. For a regular reader who visits your blog has a sense of attachment to the way your website is, may it be the colour or the way the functions appear. Frequent changes might cost you loss of potential readers.
We all hate it when the websites we love run slow. It isn’t the best free WP theme you were promised after all. With the bugs and multiple encrypted links, your site tends to lose its speed. Many of these free themes have bloated coding that leads to low speed. This problem is mainly effected by mobile phones, and as keeping in mind the current cell phone generation, most of the readers are using a device that is compatible and easy to use while traveling or someplace where a computer system is not accessible, hence the mobile phone. But with more and more people reading blogs off their mobile phones can sabotage your readership.
Just as an office needs security because it is a place of work and has your private details and information. Similarly, for bloggers, WordPress plays the same role. Therefore, to keep your content safe, your WordPress theme needs to be upgraded on a time to time basis or else because of its weak coding and bugs, your content is prone to get hacked. These free WP templates are later not upgraded as free but as a premium upgrade, hence it is not free for long.
So now you have a clear idea about the advantages and disadvantages of free WordPress themes. Selecting a free or premium theme will depend on your expectations and preferences. If you don’t require your website to look very unique and you don’t need a lot of features, then you can choose a free WP theme for a small business.
On the other hand, if you want to create a multipage corporate website, an attractive blog, or a web store then it’s better to opt for a premium theme that will give you feature-rich comprehensive, and high customization options with dedicated support options and regular updates. You can obviously opt for Premium WordPress themes which will ensure enhanced features.
WordPress Plugin architecture extends the original functionalities of WordPress themes. In other words, plugins offer customized functions and features so that you can tailor your website to fit your professional needs. There are tons of Plugins in the WordPress framework which simplifies your work.
There are more than 50,000 plugins available in the official WordPress repository, and 100 plus premium plugins available in the web market. This means that there plugins for almost any functionality that you want to add to your website or blog. Furthermore, there are multiple plugins for the same functions developed by different designers. All you have to do is to the best one that fully satisfies your need.
Nowadays, more and more people access your website via smartphones, tablets, iPhones and iPods. If the theme on which your website is built doesn’t allow it to resize to fit the screen on which it is viewed, then there are possibilities that the viewer will switchover to some other website that looks well on his device. This will ultimately led to sudden drop in web traffic. If your site has considerable number of mobile user then it is of the utmost important that your site provides seamless viewing experience to all users irrespective of the device used for viewing. One way of making your website responsive and adaptive is to develop it on Bootstrap CSS framework.
There is no dearth of WordPress themes available in the web market. The moment you enter the words “WordPress themes” in Google search bar your SERP (search engine results page) is flooded with a vast number of themes and templates both free and premium versions. There you will find themes for portfolios, e-magazines, blog posts, videographers, photographers, creative agencies, e-commerce sites, and many many more. Additionally, with each passing day, the number keeps rising making it extremely difficult for you to choose the right theme for your website. The question now arises: How to find the right theme that suits you perfectly.
You can choose WordPress themes on the basis of four basic parameters. Firstly, you should figure out the nature of the website that you intend to build, whether you intend to build a site that is full of videos and images, or is it a simple blog type website or an e-commerce site. Select the theme that best matches your requirement. Secondly, your budget is also important once you have selected a particular type of theme for your website to make sure that the price of the theme is within your budget limit.
Thirdly, ensure whether the theme is built with proper coding standards or not. A poorly coded WordPress theme not only slows down your website but will also result in poor search engine ranking. Fourthly, make sure that the theme you have selected is equipped with all the necessary features and plugins that are must for your website. Finally and most importantly, see whether the theme is supported by top-notch support system via forums, emails or online tickets.
One such theme and plugin development site worth to be mentioned here is themagnifico.com. The Magnifico follows the best coding practices and conventions that not only speed up your website but also achieves better ranking on all search engines including Google. Moreover, these themes are extremely affordable, responsive and easy to install.
With the growing numbers of web browsers, it is imperative that your website looks good on all modern browsers such as Google Chrome, UC browser, safari, Firefox, Internet Explorer, etc. There are many ways to make your website browser friendly. It’s all depending on time and money that you are willing to put in. One way of making your website browser friendly is to develop it on the Bootstrap CSS framework and keep your design as simple as possible.
The other way to make your website cross-browser compatible is by validating your HTML and CSS code via validators before making your website live. Besides this, you can also test your site with Firefox and then move on to another browser. Firefox is a very developer-friendly and standard complaint. If your site gets along well with Firefox then it will probably work pretty much with other browsers as well.
Over the years the demand for creation of websites in right-to-left (RTL) has grown due to fact that the majority of RTL language speakers love to view their content in their native language. RTL website creates a huge difference while designing a website for multi-national or corporate businesses.
If you design a website that uses English-only content then you will be bypassing a larger of RTL speakers because they will immediately leave your website if they couldn’t find RTL mode on your website. Let’s not forget that some of the most affluent people of the world leave in the countries that speak right-to-left languages. You wouldn’t like to miss an opportunity to reach out to this market niche if you are in the business of luxury items.
GDPR is an acronym for the General Data Protection Regulation. This new data protection policy came into effect on 25th May 2018. It is applicable to all companies selling products/services via websites in the EU and other non-European countries and are extracting and storing personal information of customers.
GDPR empowers you to have more control over your personally identifiable data such as your email id, name, photobank details, etc. Furthermore, it also restricts the sensitive data from misuse and disclosure to any third party without the consent of the user. This new data protection policy puts the customer in the driver’s seat and the task of abiding this new regulation completely rests with the organization/company.